Installed on 2,500+ Shopify stores

See where your next $10K of Shopify revenue is hiding.

By the Numbers replaces 4 dashboards with one. Get Pulse, RFM loyalty scoring, and 70+ reports, with segments synced to Klaviyo, Meta, Google Ads, and more. Install in one click.

60-second install · 14-day free trial · No credit card required

5.0 from 81 reviews on the Shopify App Store
Pulse: Week 18
AI
Repeat-purchase rate is up 4.2% week-over-week, driven by the “Loyal Big Spenders” segment in Klaviyo flow #3.
Forecasted Revenue
$27,417
+12% vs goal
Repeat Rate
34.8%
+4.2%
Blended ROAS
3.4x
+0.6x
Revenue by cohort
↑ 12%
RFM Health
Strong

Used by Shopify Plus brands worldwide

Mavi JeansDiff EyewearQuayWaterdropPetal & Pupmnml
How it works

From install to insight in three steps

Connect your store, choose your integrations, and see reports overnight.

  1. 01

    Connect Shopify in one click

    Install from the Shopify App Store. We import your full order history automatically, with no setup call or CSV upload.

  2. 02

    Open Pulse

    Copilot writes Pulse in plain English: what changed, why, and what to do next. It arrives every Monday and whenever something meaningful changes.

  3. 03

    Sync segments to where you already work

    Push RFM and behavioral segments to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads, where they refresh regularly.

What sets us apart

Four jobs Shopify Analytics can't do

Reports show what happened. These workflows help you act on it.

Pulse

Open the report your team would otherwise build by hand.

Copilot writes Pulse from your store's data and emails you what changed, why, and up to three recommended next steps.

  • Plain-English summary of the week's headline numbers
  • Unusual days flagged, with what drove them
  • Up to three recommended next steps
See Copilot in action
BtN
Pulse: Week 18
notifications@email.bythenumbersapp.com
AI
This week, in one line
Repeat-purchase rate is up 4.2%, driven by your “Loyal Big Spenders” segment in Klaviyo flow #3.
Forecast
$27.4K
+12%
Repeat
34.8%
+4.2%
ROAS
3.4x
+0.6x
Do this week
Push the ‘At-Risk VIP’ segment to a Klaviyo win-back
Reorder Hero SKU: sell-through up 38% w/w
Pause Meta Ad Set #4: CPA up 22%
RFM Loyalty Matrix

Spot at-risk customers before they leave.

A 12-cell recency and frequency matrix rescores regularly and sorts customers into seven loyalty groups. Use it to start win-back campaigns for customers who are slipping.

  • Seven loyalty groups, ready to use as segments
  • Customer counts and revenue per group
  • Sync any group to Klaviyo, Mailchimp, Meta, and more
See the loyalty matrix
RFM Loyalty Matrix
3,981 customers · rescores regularly
366+
181–365
31–180
Last 30
4+ orders
2–3 orders
1 order
Dormant
1,248
At risk
802
Loyal
216
Best
94
Promising
412
Defecting
668
Recent
541
Cross-channel segment sync

Build a segment once. Push it to every channel you advertise on.

Stop exporting CSVs and re-uploading them every Monday. Segments refresh regularly across Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.

  • 75+ filters across orders, products, lifetime value, and channels
  • Regular refresh instead of CSV re-uploads
  • Native connectors for 7 email and ad platforms
See integrations
Loyal Big Spenders
1,847 customers · $642K LTV
Synced regularly
Klaviyo
Mailchimp
Attentive
Meta
Google Ads
TikTok
Reddit Ads
das Pixel

Recover the conversions browser pixels miss.

Server-side conversion tracking bypasses iOS limits, ad blockers, and broken third-party pixels. Meta, Google, TikTok, and Reddit work from the same conversion data.

  • First-party server-side events for Meta, Google, TikTok, and Reddit
  • Cleaner attribution for smarter bid optimization
  • No-code install alongside the main app
How das Pixel works
Conversion capture rate
Last 7 days · 12,847 orders
Server-side ON
Browser pixel only
66.4%
33.6% lost to ad blockers
+ das Pixel server-side
99.2%
+33% recovered
Server events forwarded
Meta CAPI
12,789
Google Enhanced
12,712
TikTok Events
12,694

All three platforms agree to within 0.7%.

Stop running your store off three browser tabs.

Start a 14-day free trial. No credit card required.

Install free on Shopify60-second install · 14-day free trial · No credit card required
How we compare

Three options, side by side

Compare capabilities, setup time, and price across By the Numbers, Shopify Analytics, and GA4 plus spreadsheets.

Pulse, written in plain English
By the Numbers
Shopify Analytics
-
GA4 + spreadsheets
-
RFM loyalty matrix (12 cells, 7 groups)
By the Numbers
Shopify Analytics
Built-in report
GA4 + spreadsheets
Manual SQL
Cohort retention curves
By the Numbers
Shopify Analytics
Limited
GA4 + spreadsheets
Manual
Predictive sales forecasting
By the Numbers
Shopify Analytics
-
GA4 + spreadsheets
-
Segment sync to email and ad platforms
By the Numbers
Synced regularly
Shopify Analytics
-
GA4 + spreadsheets
CSV exports
Server-side conversion tracking
By the Numbers
Built in (das Pixel)
Shopify Analytics
Partial
GA4 + spreadsheets
Partial
Setup time
By the Numbers
60 seconds
Shopify Analytics
Built-in
GA4 + spreadsheets
Days
Price
By the Numbers
From $19/mo
Shopify Analytics
Free
GA4 + spreadsheets
Free

Comparison reflects features available as of 2026. See full pricing →

Testimonials

Loved by Brands Like Yours

The Loyalty, Segment, and Cohort sections are very comprehensive. The team shipped enhancements incredibly fast and the support is top-tier.

Mavi Jeans
Mavi JeansShopify Plus · Apparel

We identified the metrics that mattered for our new product launch. Saved us several hours per week of digging through GA4 and spreadsheets.

Plushible
PlushibleDTC · Toys & gifts

Segmentation finally feels native to Shopify. We're already finding repeat-purchase opportunities our old stack never surfaced.

Modaselle
ModaselleDTC · Fashion

Run your Shopify store off one dashboard.

Install today and your first Pulse arrives next week.

60-second install · 14-day free trial · No credit card required