Access Your Advertising Cost by Campaign Report (Shopify)
While these reports may not be readily available on Shopify, the By the Numbers tool is your key to effortlessly accessing them. Designed to empower you, this tool enables you to comprehend your advertising CTR easily through these two insightful reports. This guide is designed to help you navigate the By the Numbers tool to access and understand your advertising CTR reports.
Here’s a step-by-step guide on how to find both reports:
This is a screenshot of what you see inside Shopify’s report:
How to Access the Advertising Costs and Advertising Clickthrough Rate and Advertising Clickthrough Rate by Campaign Report on By the Numbers
Step 1: Install the By the Numbers App
Install By the Numbers. You’ll find it on the Shopify App Store.
Step 2: Access the By the Numbers Dashboard and Navigate to the Reports Section
You will find the Reports section in the left-hand menu.
STEP 3: Select the Advertising Clickthrough Rate or Advertising Clickthrough Rate by Campaign Reports
Locate the Advertising section. You’ll find the Advertising Clickthrough Rate and Advertising Clickthrough Rate by Campaign Reports there.
In the following screenshots, you’ll see what these two reports show:
By the Numbers provides comprehensive insights into your CTR, equipping you with the knowledge to make informed decisions. Understand the effectiveness of your marketing strategy and identify opportunities to enhance your campaigns. Here are the metrics in By the Numbers’ Advertising Clickthrough and Advertising Clickthrough by Campaign Reports, giving you a clear and confident understanding of your advertising performance:
In the Advertising Clickthrough Rate report:
Month: The month for which the data is being displayed. Options include Today, Yesterday, Month to Date, Year to Date, etc.
In the Advertising Clickthrough Rate by Campaign:
Campaign: The identifier or name of the advertising campaign.
Group By: Aggregate the data by Day, Week, Month, or Year to view trends over different intervals.
Clicks: A click is counted when someone interacts with your ad, like clicking on a text ad’s blue headline or phone number.
Impressions: An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Clickthrough Rate (CTR):
Clickthrough rate (CTR) can be used to gauge how well your keywords, ads, and free listings are performing. It is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had five clicks and 100 impressions, your CTR would be 5%.
Cost: The total cost of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period across ad campaigns.
The Advertising Clickthrough Rate and Advertising Clickthrough Rate by Campaign Reports show you graphically how efficient your strategy is. They visually represent your advertising performance over a selected date range and interval. It’s a fantastic tool for analyzing your advertising costs and engagement metrics.
Benefits of using By the Numbers to access your Advertising Clickthrough Rate or Advertising Clickthrough Rate by Campaign Report
At By the Numbers, we understand the crucial role of data-driven decisions in business success. That’s why we provide valuable insights into the efficiency of your advertising efforts. By leveraging your data with By the Numbers, you’re not just making decisions but paving the way for growth!
Integrating By the Numbers with other platforms like Google Ads, TikTok Ads, and Meta Ads is a breeze. Using both reports on your preferred platform ensures you’re always efficient and on top of your advertising strategy, giving you the control and efficiency you need for successful advertising.
Here’s a step-by-step guide on how to get it done:
1- Once logged in to By the Numbers, navigate to Integrations. You will locate it in the Settings Section.
2- Pick the integration you want to incorporate and follow the guidelines.
Ultimately, everyone makes data-driven decisions, but how many are right because they use the right tool? Book a call with us if you would benefit from a demo with one of our data experts tailored to your specific needs.
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