Although some people claim that email marketing is no longer effective, the truth is that it is still a powerful tool for businesses to interact with their audience.
Even though there are several metrics to pay attention to, the open rate is critical.
This article will discuss different ways to increase the open rate of your emails.
But that won’t be all.
As a bonus, you’ll learn to leverage By the Numbers for further optimization.
What is the Open Rate?
The best email marketing guides will consider open rate as one of the most important metrics.
It refers to the percentage of contacts who open an email after receiving a specific email from you.
Suppose an email’s open rate is high. In that case, it means that either the subject you chose is appropriate, your brand’s reputation is strong, or your contacts enjoy interacting with you.
How to Craft a Good Subject Line?
Subject lines are the door to high open rates as it is the first thing someone will read. Your email will remain unopened if it doesn’t grab your customers’ attention.
And it might remain like this for the rest of your life.
That’s why you need to keep it short and sweet. Use a language that implies action and make them either curious or urgent.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
How to Craft a Good Subject Line?
Now that you have the right content, you just need to send it to the right people.
Customer segmentation is grouping customers who share one or more characteristics or past behaviors.
You need to locate them and be as accurate as you can.
Segmentation will bring higher relevance and engagement to your campaigns.
Your segmented audience will relate to what you say.
This will result in improved open rates and overall campaign performance.
Learn more about how to segment your customers on Shopify in our guide.
How to Test and Optimize Emails?
A/B test will get you the closest you’ll ever be to being 100% right.
Use it to understand what works and what doesn’t.
Test everything: subject lines, send times, email content, and how you personalize your emails.
A/B test will send one version to half of your list and another one to the other half.
Then, it will evaluate what your contacts react to better.
How to Keep Your List Clean?
On your path to success, you’ll notice that many of your contacts become inactive or stop responding to your emails.
If they become inactive, they need to go.
If their email needs to be updated, they need to go.
They also need to go if they don’t comply with permission-based marketing standards.
Although some marketing tools automatically delete bounced contacts, you need to monitor your lists and ensure they are populated by only active contacts.
When they become inactive, they should move to the list which will be used in a future win-back customer campaign.
How to Write Engaging Preheaders?
Many people don’t pay much attention to preheaders. They prefer to show the beginning of their emails. .
However, preheaders are a second chance for your contacts to read your email, so you shouldn’t waste it.
Some people summarize the content of the email.
Others add a call to action.
But everyone keeps it concise and engaging.
How to Ensure Mobile-Friendliness?
Your email is likely to be opened on a mobile phone.
So, you should make sure your design is fully responsive.
It is very annoying to receive an email and see that the sender hasn’t addressed the mobile version.
It’s an inferior image for a brand, you can’t afford that.
When you write your subjects, remember that they need to be short for mobile display reasons.
Please, don’t make that rookie mistake.
Ensure that your CTAs are easy to click.
Don’t make it so small that people won’t be able to access them.
In conclusion, improving your email open rate requires considering several factors.
Your content needs to be compelling, the timing needs to be right, and analytics must support everything.
Follow all of the tips above, and you will have higher open rates and more successful campaigns.
Start today and appreciate it tomorrow.
Read more
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
