Email marketing is one of the most popular and effective strategies.
This is because it allows you to have individual conversations with your customers, a powerful tool that can lead to significant sales growth and a more personalized shopping experience for your customers.
If you have a Shopify store, applying best practices can boost sales and increase engagement.
But what are those?
This article will give you the best tips for your Shopify email marketing strategies.
So, if you are interested in boosting your sales, keep reading.
How Important is Email Marketing for Shopify Stores?
Everyone talks about the importance of email marketing, but nobody talks about why.
That’s why we’ve prepared a series of benefits of using such a popular strategy. These benefits are not just numbers, they are the keys to your success in the competitive world of Shopify.
We are not reinventing the wheel, we are just sharing what has been proven to work.
Email marketing provides direct communication and many consider it to be the best option to talk to customers. It is personal and direct, allowing you to do it without third-party platforms.
It also provides the highest ROI (an average ROI of $42 for every $1 spent) and it is a very cost-effective digital marketing channel.
It is second-to-none regarding customer acquisition and retention. It’s the most successful strategy to bring customers to your store.
Also, it is the one that keeps them coming back for more.
How to Set Up Email Marketing on Shopify
Ready to take your Shopify store to the next level? When talking about email marketing, the possibilities are endless. Do you want some inspiration of what you will be able to do before setting it all up? Read our article ‘10 email marketing ideas for e-commerce growth‘ where you will find a few ideas of what you can do.
Let’s dive into the process. It’s not as complicated as it may seem, and the results are definitely worth it.
Setting up email marketing on Shopify is a straightforward process that you can easily master, even if you’re new to the platform.
There are several alternatives that you might be interested in looking at.
You can use Shopify Email.
It is ideal for beginners, and its integration is simple.
Some store owners go for integration with third-party apps.
Shopify can integrate with popular platforms like Klaviyo, Omnisend and Mailchimp.
These have more capabilities and give the users lots of options.
Let’s look closely at the first option, Shopify Email.
If you want to install it, just access the apps section on the left-hand menu.
There, you need to type or search for Shopify Email.
Once there, follow the guidelines to connect your store and your contacts list.
What if you already have a list of contacts you want to grow?
You are about to find the answer to that question.
Here are some effective methods to grow your contact list.
By the Numbers
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Best Methods to Collect Subscribers
Try signup forms and lead magnets.
Offer your visitors the chance to gain a reward in exchange for their email. It can be a discount, e-book, or free course.
Pop-up forms are another option. They are an effective way to gather emails.
Don’t forget social media campaigns. The smartest store owners create a campaign to promote their email list on social media in the same way they promote their landing pages.
The next step is understanding how to segment your customers and manage your email list.
We are saying this because keeping your list clean is one of the most relevant tasks. In other words, make sure you remove outdated contacts or inactive emails.
Now that your list is updated, it’s time to send emails.
But what do you need to know about it?
Keep reading, and you’ll understand.
How to Craft Compelling Email Campaigns?
Email campaigns are highly effective and can have a significant impact on your business objectives. Understanding the different types of emails and their purposes will help you craft compelling campaigns that drive results.
That’s why it’s worth talking about several types of emails that are pretty common.
The first type of email is the welcome email. They are used to introduce new subscribers to your store. They usually contain discount codes or another type of lead magnet.
The second type of email is promotional email. These are used to promote special offers, highlights or any other event.
The third type is transactional emails. They are the type of emails used when sending order confirmations, shipping updates or receipts.
Lastly, win-back emails. Store owners use them to re-engage inactive customers with special offers, reminders, or other types of rewards for coming back. If you need to learn about how to create the best customer win-back series, here is a guide for you.
For all those emails to work, they must share one characteristic.
They need to be engaging.
But how?
Here are the best tips to craft engaging emails.
Best Tips for Writing Engaging Emails:
Watch subject lines as they are vital for high open rates. Make sure they are attention-grabbing and attractive.
Be as specific as possible.
Call your customers by their name and craft content based on the preferences of a specific segment.
Lastly, display clear CTAs and only one CTA per email. It needs to be concise and show what visitors will get when engaging with it.
Once you start applying these, you’ll see the positive results.
However, there’s something else you need to pay attention to. That is the design of your emails.
They need to be mobile-friendly. Responsiveness is a significant factor, so ensure your emails look good on every device.
Keep branding consistent. Always show your branding colours, fonts and formats.
Lastly, make them appealing. Don’t use low-quality images that blur; make sure the layout is clean and not overpopulated.
Now that this is all taken care of, it’s time to take things to the next level.
The next step is automating your email flows.
Automating Your Email Marketing
Automating your emails is essential if you want your store to be as efficient as possible. Some basic automated workflows might result in a revenue increase.
Here are a series of basic email flows you should implement in your store.
The most common email flow is the welcome series. The nº1 campaign in your customer journey. Send a series of welcome emails to the people who subscribe.
Store owners also create abandoned cart flows, which address all the customers who placed items in the cart but never finished the checkout process. Reach out to them to remind them about the products they left in their carts and recover lost sales.
Lest we need to remember follow-ups. The kind of email you send to somebody who purchased from you or had a call with you.
It is the best type to ask for reviews or similar. These flows can significantly impact your sales, so implement them now, but be as specific as possible.
How can you do it?
If you’ve reached this far, you need to keep going.
You’ll thank us later.
How Can I Be as Specific as Possible?
Use dynamic content. This is helpful for the content of an email to adapt to a specific customer or segment.
Also, send your best customers product recommendations.
The browsing or purchasing history of a customer is helpful data. It can be used to send recommendations to customers based on their behavior.
How can you optimize your campaigns once you’ve set all this up?
Campaign Optimization
After your campaign has been running for a while, optimizing it according to the data gathered is very smart. There are some metrics that you need to track to assess the efficiency of the campaign.
Watch your open rates. This metric shows you how many recipients opened your emails.
Analyze click-through rates (CTR). They are used to track the percentage of recipients who clicked on any of the links in your emails.
Pay attention to conversion rates. This metric helps you determine the amount of recipients who converted in a particular way.
A conversion can be booking a call, buying a product or subscribing to a newsletter.
In addition, you need to understand your unsubscribe rates. This is how many recipients unsubscribed from your emails. The lower it is, the more enjoyable your email communications are for your customers.
These are the main metrics you need to care about. Once you have understood what they mean, it’s time to think about strategies to improve those metrics.
Strategies to Improve Campaigns
Use A/B testing. Test everything. From subject lines to content, images, structure, and formatting. Etc. Find out what your audience likes best.
Give data analysis the importance it has.
Analytics show us if what we are doing is productive or not. It is essential to track what’s working and what’s not.
This is the only way to improve. Make continuous adjustments. Make data-driven decisions and never stop adjusting.
Benefits of Using By the Numbers for Superior Email Marketing
By the Numbers is a third-party tool that helps you improve your marketing capabilities by giving you access to insightful reports and customer data. With it, you can achieve better results because BtN enables you to make better data-driven decisions.
Advanced Segmentation:
Advanced customer segmentation allows you to target customers based on their behavior. Be specific and don’t say the same thing to all of your customers. By the Numbers allows you to group your customers based on different criteria, such as financial performance, customer behaviour, and sales trends.
Better Data-Driven Decision-Making:
If you want to tailor campaigns that fit your customers, you need access to BtN’s insightful reports. The more you learn about your customers, the easier it is to keep them from churning.
App Integrations:
BtN integrates seamlessly with Klaviyo, Google Ads, TikTok and Meta. This allows you to reach your specific segments of customers with just a few clicks. This means you could locate all customers who have or haven’t placed more than x orders through your preferred channel and bring them back with a win-back or upselling campaign. BtN integrates seamlessly with Klaviyo, Google Ads, TikTok Ads, and Meta. In addition, the data produced by these platform’s campaigns automatically integrates with BtN’s reports!
Here’s a step-by-step guide on how to do this:
1 – Find the Settings section located on the By the Numbers menu.
2- Pick the integration you want and follow the instructions to connect your accounts.
If you’d like to talk to a BtN data expert about this tool and get acquainted with it, please book a free meeting with us. We are here for you.
There, you need to type or search for Shopify Email.
Read More
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
